After years immersed in the commercial video industry, I've observed troubling trends that hurt both videographers struggling to build sustainable businesses and the brands they serve. One of the most damaging is the industry's obsession with technical buzzwords over business outcomes.

You had a clear vision. You found a recommended videographer within budget. You explained your needs, turned them loose on the project, and waited confidently for the results.

Most businesses understand the need for video marketing. With audiences glued to screens consuming video content, shouldn't your business be part of what they're watching? Absolutely. But you also know that effective video marketing requires strategy and skill to match your brand and connect with your target customers.